The Great Escape is a small festival in Brighton, UK. It’s unique in respect that gigs take place across a number of participating venues around the city. This means that over the 3 day period, 300 bands are able to play in over 30 venues. It’s generally regarded as a festival for new music, where up and coming talent are given an audience to show off their stuff and give people a glimpse into what the music culture could be like in a couple of years.
Many bands that play the Great Escape go onto stardom, and this is why a lot of music fans want to go, in order to get in early and be part of this movement. Tickets to the festival are affordable too, which further increases the appeal. It’s not just music fans that get a lot from the event though.
Professionals from the music industry including marketing executives, music download website directors, talent scouts and other entertainment industry people attend in order to keep up to date with new music, find new talent and attend learning and networking events. If you work in the music industry you are able to buy delegate passes which allow you priority access to all shows as well as entry to the big convention and some smaller workshops that take place over the days. These are specifically created for the music industry and this means that Brighton gets a high influx of audio networking events for people to meet their peers and schmooze the authoritative bodies.
2012 was no different, with a host of artists ready to show everyone what they had. The majority of artists are relatively unknown, but there are often some bigger names in attendance to help sell tickets and draw in the crowds. The headline acts for this year included Maximo Park & The Temper Trap, but other famous bands such as Kids in Glass Houses and We Are Scientists also played. A lot of this music cannot be used for public broadcast, so specialist companies such as Audio Network are around to help you find the right music for a commercial project, and this is why the delegates go; to educate how the music industry works.
In terms of the lesser known acts, highlights come from Grimes, Lapalux and Niki & The Dove who are all making waves in the underground music scene. Matt Watson, a music blogger from Brighton was particularly excited for Niki & The Dove as he’s identified them as an artist to watch. The alternative sound of female singer/songwriter/producer; Grimes was also noted and her show filled out quickly, with many delegates queuing to get in to see what all the fuss was about. Grimes has had a lot of radio exposure lately, courtesy of the Radio 1 specialist DJs.
It appears that the Great Escape is an important festival in the scene for the fans, the bands and the music industry. It’s a window to the future of musical talent and this is a huge selling point for the festival and one of the reasons why it is one of a kind. It is also an excuse to come down to Brighton as the vibrant city has a unique culture and of course the sea!
Audio Network was among the delegates at the festival. They supply stock music and production tracks to the creative and professional media industry. Their website is full of tracks from new artists that have been precleared for worldwide use under licence.