Song: Unnai Sernthal
Artist: Josh Vivan | Namma Ooru Boy Band
Genre(s): Pop, Singer-Songwriter
Josh Vivian, the frontman of Namma Ooru Boy Band, calls themselves the pioneers of Tamil pop. After having made his debut as a Youtube artist and collaborating with Hiphop Tamizha on a couple of tracks, he rose to prominence after the uber-cool Cosmopolitan Kadhali, which he recorded after forming NOBB.
A few more covers and an original later, Josh is back with his next Tamil track, Unnai Sernthal. Featuring a breezy sound, Josh – who has done the direction, music and lyrics – finds his element in this lilting number. Josh’s vocals find an appealing mix of effortless and sincere, and are a delight to hear. The use of Indian instruments adds to the nativity and the song settles comfortably into a happy-melodramatic mood. Here’s hoping Josh and NOBB continue taking Tamil indie pop to greater heights.