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The iconic Billboard awards 2011 will air on Zee Café- the leading Indian broadcaster Zee network’s English entertainment channel. The channel has bought exclusive rights for the awards which will be aired on October 29 at 9 PM.

       The event, hosted by Joe Jonas, Mattew Morrison and Selena Gomez features performances by reowned artistes including Britney Spears, Rihanna, Beyonce,Mary J Blige and Black Eyed Peas and a special tribute to Beyonce Knowles by presenting her with Billboard Millenium Award.

       

         Anurag Bedi, Business Head, Zee Café, said, “For Zee Café, it’s an extension of our brand promise, to showcase the prestigious Billboard Music Awards for the first time to Indian audiences. International music is hugely appreciated by Indian viewers. With a population of over a billion and a connection to the world like never before, India is becoming a preferred destination for international stars. Bollywood has already started capitalizing on this trend with Snoop Dog and Singh is King, Kylie Minogue and Blue and more recently Akon’s song for RA.1. As a matter of fact, India’s evolving popular music landscape demands such initiatives. So, we cannot discount the fact that Indian viewers crave for International music content and even the international artist considers India one of the markets to tap into. It is Zee Café’s endeavor to bring the world to India.

     

         “We are pleased to be teaming with Zee Network as the official broadcaster of the 2011 Billboard Music Awards in India. This is the first time this iconic music awards show will be seen in India and we are excited to have one of the country’s leading broadcasters help bring this great entertainment event to its population.” Robert Horowitz, President of Juma Entertainment, producer of Billboard Music Awards added.

     

         Speaking on the sponsorship details, Pratik Mazumder, Head Marketing, Yatra.com, said, “Billboard Music Awards has returned after a hiatus of four years. And it’s quite a feat that Zee Café is bringing it to Indian audience. Yatra.com shares Zee Café’s enthusiasm in bringing the world to India, whether it is through television content or through international travel. We share similar brand visions. I am quite sure that this association will help us in connecting with our target audience. I look forward to exploring further such associations in the future, with Zee Café.