Artist :Loreen

Label : Warner Music Sweden

Writers : Thomas Gison, Peter Boström,MohDenebi, Ana Diaz, Niklas Jarl, Gino Yonan, SvanteHalldin, JakobHazell

 images

The popular Swedish pop star is back on the track with her two new singles. The popularity of these tracks, especially that of ‘Euphoria’ has been skyrocketing, since the victory of that single at the Eurovision Song Contest, 2012. Are those as scintillating as they seem? It’s time to dig deep into the tracks and find that out.

 

Euphoria’s genre has been engraved as ‘trance’. That’s a pretty rare genre, especially for people on the eastern side of the map. The track’s title seems to have been cleverly chosen to match the genre. Euphoria is in itself, a kind of actual trance where people forget what happens around them and dive into the intricacies of elation. That’s what the artist tries to do here with her song. Was she successful? Not in the right way. ‘Euphoria’ as a song, fails to slide people into a trance. Even someone who is a bit ‘high’, might be able to remain in his/her senses, while listening to the song. But, the success lies in the mesmerizing presentation of the song. The initial slow instrumental bit was in fact instrumental in setting the song, with its delicate melody working well on creating a good nuance between what you see outside and what you feel inside. It’s that internal feeling, into which you settle. Loreen’s voice and style of vocals add a lot to developing the nuance, which is the major part in the success of the song. Much like other trance songs, there is a lot of repetition and sudden stops, but they don’t feel awkward at all. A small mismatch is between the chorus and the rest of the song. The chorus starts on a trance mood and suddenly takes it to a level of pure pop, or at least it feels so. You will be startled to notice that difference there, but that stays on just for the chorus, which repeats multiple times. Apart from that, it is a quite enjoyable track, and one which would feel quite different, especially for the ‘easterners’.

 

Loreen’s singing is what has to be applauded in ‘Crying Out Your Name’. She has done a brilliant job modulating her voice according to the lyrics and has been very successful in bringing in that emotion of pain and frustration in one’s mind. That being said, the other aspects of the song maybe a bit on the downside. The places where the vocal stress is given, is a bit out of the socket, in that it jumps out when you least expect it to, or in better words, it rolls forward, when you expect it to stay and vice-versa. Just when you will be waiting for an even higher level of the song, what you get is a constant graph or even a slightly falling slope, which will leave you disappointed. That is being carried on and added throughout the song, which will bring down the shine of the track. Although nothing is newfangled, the instrumentals are pretty good and powerful, supporting Loreen’s voice very well. The faded instruments and Loreen’s voice overlapping together in the very beginning is wonderful and that actually sets the foundation of the song, on which it builds up. Not exceptional, but a pretty great track indeed.

 

Verdict : Good and different.

Album ★★★★★★★★☆☆